AN INTRODUCTION
Our focus is job growth through new business recruitment, a business expansion and retention program and a celebration of the spirit of entrepreneurship. Community, Infrastructure and Job Creation are our goals and each is equally important to a growth economy. We are business driven and community inspired.
LOGO USAGE
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon pieces that make up our company name and the tagline below it. – they have a fixed relationship that should never be changed in any way.
Please do use reverse logos for a darker background and give plenty of space around the logo.
Please don’t alter the logo in any way.
BRAND TYPOGRAPHY
DOWNLOAD Aqua Grotesque here
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Aqua Grotesque, which is clean, unique and professional for ADVANCE CASPER, as the primary Header and call-out typeface.

COLORS
Explanation:
ADVANCE CASPER has THREE official colors: Salmon Sienna, Cutty Blue, and Teal Grey . These colors have become a recognizable identifier for the company.
Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.
Teal Grey
WEB: #7d9ea1
CMYK: 054 | 027 | 034 | 001
RGB: 125 | 158 | 161
Cutty Blue
WEB: #4f6369
CMYK: 071 | 050 | 048 | 021
RGB: 079 | 099 | 105
Salmon Sienna
WEB: #f27061
CMYK: 000 | 071 | 059 | 000
RGB: 242 | 112 | 097
